In an address to the Greater Baltimore Technology Council in 2006, author, entrepreneur, and marketing expert Seth Godin summed up the importance of marketing with a very simple phrase: “Ideas that spread, win.”
Monthly Archives: July 2014
How to craft your 30 second elevator pitch or networking introduction
An elevator pitch is a short pitch of what you do and how you can help the person you are talking to.
Most people say you have 10 seconds to capture the persons attention and to get them to want to know more.
Below is a video by public speaker Kathy McAfee that explains how to properly construct an elevator pitch to maximize your time efficiency.
How to have a successful business
Even though this video is from almost 10 years ago – the message still rings true today.
CNBC’s talk show “The Big Idea with Donny Deutsch”, which ended in 2008, talked to successful businessmen and women about their histories and philosophies. Many of these talksended up providing some sound advice for would-be entrepreneurs.
One show in particular had Robert Greenberg (the CEO of Sketchers) discusses what distinguishes successful businesses from unsuccessful ventures. Greenberg’s answer is simple – Persistence – “If you start down any road, there’s always going to be a left or right turn. You just can’t see it from the starting line,” Greenberg says. “Just don’t ever stop trying.”
Richard Branson – a day in the life
If you think your day is busy – Check out Richard Branson – a day in the life