Targeted content is key for success in internet marketing, and there\u2019s no other time quite like the holiday season for creating time-targeted content. Consumers spend with reckless abandon during the holiday season, so if you aren\u2019t creating content specifically geared towards this time frame, you\u2019re seriously missing out on a big opportunity. From Thanksgiving to Christmas to Kwanza to New Years and all the Black Friday and Cyber Monday sales in between, it\u2019s time to get cracking!<\/p>\n

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Holiday Content Marketing Checklist<\/strong><\/p>\n

Here\u2019s a quick checklist for your holiday content marketing campaigns. Choose one, all or any combination thereof, as long as it fits your demographics\u2019 preferred wheelhouse of data relay:<\/p>\n

\u2013 Blog and Articles. The quintessential content marketing piece, it\u2019s doubtful you will forget about this one. Try to capture the holiday spirit if you want them to go viral, or talk about the best deals for Black Friday and Cyber Monday or gifts for Christmas, etc. Publish on your site and share vigorously through social media.<\/p>\n

\u2013 Video Content. This is a great time of year to get inventive and festive with your marketing campaigns, even giving you a better chance at going viral if you pick the right theme and content. Stake out YouTube and Vimeo here, since Vine died off a bit (Instagram has 15 second videos, or if your market demographic fits, SnapChat can even be used).<\/p>\n

\u2013 Holiday Podcasts. These are a great way to reach your mailing list members or site visitors that don\u2019t have time to read through your content. You can also offer special deals and incentives for those who listen. Get up on iTunes, Blubrry and Stitcher Radio.<\/p>\n

\u2013 Teleseminars and Webinars. Have products, concepts or services that can be best sold by demonstration or live talks? Then webinars and teleseminars are a great way to connect with your audience. Be sure to follow up with links to the webinars and teleseminars on your seasonal newsletter, as well as upload any slides or recording to your site in a blog or vlog.<\/p>\n

\u2013 Interviews. Interviews with other sites or blogs are great, no matter what form they come in. Remember, any type of information is content, so even if it\u2019s a speech or a workshop, it can all be used in the same manner (especially if you incorporate it into other types of content to add value e.g. turning a workshop into a webinar, turning a speech into a podcast, turning an interview into a blog, etc.).<\/p>\n

\u2013 Using Powerpoints. If you have created, or are going to create, powerpoint presentations, turn them into content profit by uploading them to Slideshare, using them in a blog post or turning them into infographics.<\/p>\n

\u2013 How To\u2019s, Tutorials and Guides. Have some knowledge that you\u2019ve been saving up? Is it extremely helpful? \u2018Tis the season for giving! Provide your expertise to the world and make yourself an authority.<\/p>\n

\u2013 White Papers, eBooks and Special Reports. Depending on how much time you have and how much content you need to cover, all three of these forms of content marketing will serve as enticers to sign up for an email list, opt in, or even just be enjoyed as a premium or free-mium item.<\/p>\n

\u2013 Newsletters. If you already have one, craft a holiday edition with specials and deals. If you don\u2019t have a newsletter, start one\u2014it\u2019s high time.<\/p>\n

\u2013 Infographics. Wrap those boring facts and figures up into a visually fun infographic and start sharing it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Targeted content is key for success in internet marketing, and there\u2019s no other time quite like the holiday season for creating time-targeted content. Consumers spend with reckless abandon during the holiday season, so if you aren\u2019t creating content specifically geared towards this time frame, you\u2019re seriously missing out on a big opportunity. From Thanksgiving to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":49,"footnotes":""},"categories":[49,50,34],"tags":[32],"class_list":["post-8065","post","type-post","status-publish","format-standard","hentry","category-blog","category-content","category-ecommerce","tag-online-advertising"],"_links":{"self":[{"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/posts\/8065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/comments?post=8065"}],"version-history":[{"count":0,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/posts\/8065\/revisions"}],"wp:attachment":[{"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/media?parent=8065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/categories?post=8065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/tags?post=8065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}