Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site\u2019s visitors are leaving without converting, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% of all abandoned shopping carts can be recovered), it only makes sense that the people who bounce off your site are recoverable as well, even if you don\u2019t run an eCommerce site.<\/p>\n

What is Retargeting?<\/strong><\/p>\n

If you don\u2019t know what retargeting is, it\u2019s a simple concept. You place a code in your site\u2019s footer (typically JavaScript) and that code compiles a list of all your site\u2019s visitors. When someone comes to your website, the code implants a cookie into their browser that acts like an \u201con\u201d switch for advertisements.<\/p>\n

Then, as your visitor browses other sites on the internet, as they come to sites that have ads on them, the cookie you left in their browser activates your site\u2019s ad. This helps do a number of things, including keeping you fresh in their minds, reminding them that they might have wanted to make a purchase with you or simply creates another avenue to your website.<\/p>\n

The point here is that you are getting advertised across the web to an extremely targeted audience: people that have already expressed interest in your website. Whether they left to look for better offers, they left the stove on or had to run into a business meeting, you get another crack at them by simply adding some code to your website and running a few ads.<\/p>\n

But Won\u2019t People Find this Intrusive?<\/strong><\/p>\n

Of course, some places people absolutely hate targeted ads, such as ads that hit on keywords from people\u2019s emails. This is intrusive and likely to backfire unless you\u2019re a fairly large brand. Nobody wants to think that a penis enlargement cream site is filtering through their emails and placing ads on their Gmail account!<\/p>\n

But with retargeting, your ads will actually provide people with a better, more individualized browsing experience since the ads will be tailored to their interests. It\u2019s always important to think about how your ads will be perceived by your audience. There\u2019s a fine line between being intrusive and being customized and the best websites walk this line perfectly.<\/p>\n

Retargeted Emails<\/strong><\/p>\n

Of course, not every internet marketer\u2019s site lends itself to retargeting code and ads. Some marketers will do better to retarget their visitors through email campaigns. It\u2019s important that you re-contact people who fell out of your sales funnel so you can bring them back in.<\/p>\n

As with the shopping cart abandonment, there\u2019s no telling why the person fell out. They could have simply been distracted by a football score and forgot to go back. The power could have went out, any number of things could have happened so assuming that everyone who bounced from your site did so because they didn\u2019t like what they saw is faulty thinking that leads to zero sales.<\/p>\n

What do you have to lose by sending out some emails saying, \u201cHey, we\u2019ve been thinking about you and we want you to come back! Here\u2019s 10% off your next order\u201d or \u201cDid you forget about us because we didn\u2019t forget about you! We figured you might have some questions so let\u2019s set up a time to chat so I can answer them for you!\u201d<\/p>\n

The point is, you miss all of the sales that you don\u2019t reach out and grasp, so retargeting visitors can only result in sales, what\u2019s the worse that can happen, they ignore you? Well, right now if you aren\u2019t retargeting, you\u2019re the one ignoring them!<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site\u2019s visitors are leaving without converting, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":82,"footnotes":""},"categories":[82,39,36,83,84,33],"tags":[32],"class_list":["post-6928","post","type-post","status-publish","format-standard","hentry","category-advertising","category-google-tips","category-marketing","category-ppc","category-retargeting","category-sales","tag-online-advertising"],"_links":{"self":[{"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/posts\/6928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/comments?post=6928"}],"version-history":[{"count":0,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/posts\/6928\/revisions"}],"wp:attachment":[{"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/media?parent=6928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/categories?post=6928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ezisell.com\/wp-json\/wp\/v2\/tags?post=6928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}