Category Archives: Marketing

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How to Improve Churn Rate – Part 2

Welcome to part two of this series on reducing churn rate. Let’s jump right into a few methods for keeping customer retention high and making sure no one is jumping ship!

Shamelessly One-Up

Savvy businessmen and women know that keeping an eye on the competition is key, and nowhere is this more important than in customer acquisition and churn rate assessments. Take time out of every day, week, or month – depending on the cycle time and speed of your market – to research what your competitors have been up to. Are they doing something that you aren’t? If so, is it something that you, as a customer, would want and benefit from? Be honest here. If the answer is “yes,” think about how you could not only implement something similar, but how you could improve on it.

This is simply part of the process of continuously adding value to a business, and keeping an eye on competition helps you to gauge the rate at which you should be doing so. Rather than trying to slowly dole out new goodies to your customers, challenge yourself to give away new value as it comes about in real time. This also means that you won’t be able to rest on your laurels, and will have to constantly innovate in order to have bigger and better offers for your customers. Seem like tough work? It is – and it’s also how industry leaders get to the top.

Get Personal, Don’t Automate

Automation is one of the trickiest things to master when your business begins to grow. You want to be able to manage everything at once, but losing the personal touch you may have begun with can be detrimental to your relationship with leads and customers.

As a rule of thumb, it’s ok to automate, but don’t fake it. This means that things like post-purchase emails, etc. can be automated, and are expected to be. By the same token, don’t fake communications so that they are automated but are actually canned, pre-written, and going out to 5,000 people.

For example, let’s say you write an email for your list to announce a new offer. Don’t use silly name tagging to fake personalization. People see straight through that, and it is (rightfully) perceived as phony. People understand that they are part of a mailing list, so don’t try to convince them otherwise.

If they write to you, however, respond personally. If that becomes logistically impossible, then make it clear that a support team is the one helping to field questions and concerns. Also, keep in mind that “impossible” should mean something different to you as an entrepreneur. You should be a time management ninja, and also realize that your work day might be 10 12, or 16 hours, not eight.

Ride the Wave, Don’t Chase It

Even more important than watching the competition is to keep your finger on the pulse of your industry and the context within which it exists. Recently, Facebook noticed (and has helped champion) the bringing of rudimentary mobile internet to new countries that have never had such services. The company launched a stripped-down, Facebook Lite app to better accommodate these low-bandwidth markets. As soon as new mobile plans hit these countries, Facebook will be one of the first apps available.

Be the Facebook of your industry. Sound like big shoes to fill? They are! But the point is that you should be looking to ride along with new trends as they crest, and leave everyone else to chase after you. That is, of course, the mark of an industry leader after all, isn’t it?

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How to Improve Churn Rate – Part 1

Heard of churn rate? If not, well, yikes! Churn rate, in a nutshell, is the rate at which your big business water bottle is leaking out customers – to put it visually. Businesses with high churn rates are at risk of spinning their wheels or even losing money. For example, a business with a churn rate that is equal to its rate of growth will not only have no net growth, but could also be losing money if it’s paying into an advertising and marketing budget to acquire that customers that help its numbers stay “even.”

Further complicating the situation is the fact that churn rate can actually be measured in a number of different ways. It can be

– The percentage of customers lost over a certain time

– The number of customers lost over a certain time

– The dollar value of recurring business lost

and more.

The bottom, line, however, is that a high churn rate is universally an indicator of the need for some patchwork in your business. This two part series is going to explore several ways in which you can actively combat your churn rate. More specifically, we’ll explore strategies for preempting churn – it is almost universally easier to retain customers than to reacquire them after they are already lost (intuitively, this makes sense).

Step Onto the Scene with a Bang!

One of the first steps to churn rate is to nail the first impression. When someone signs up for your mailing list or subscribes to your services, you want them to be excited about being part of your ‘family’. What you don’t want is for them to just barely be pushed over the decision threshold, ready to back out at the first sign of doubt.

For most online marketers, this means having professional, slick interface, website, and user experience design from the beginning. Just as a job interview is your first chance to make an impression on a potential employer, your website is a first point of contact for impressing new leads. It also means putting forth a killer offer from the beginning that jumps out as a must-have. By extension, this means getting your targeting perfect from the beginning. Landing pages need to be optimized for the search terms and/or channels people use to reach them. Split test the heck out of your pages, and put in the work to make different landing spots for different pathways of entry.

Follow-up On Promises!

Admittedly, anyone can make a good initial impression by writing up a great offer, but your immediate turn rate will largely be determined by how well leads feel their expectations are being delivered on. If you promise a solution, don’t fall into the trap that so many internet marketers fall victim to by only giving away half solutions.

Let’s say you run a product on how to lose weight. Your mailing list opt-in form promises a guide on how to lose your first 10 pounds. Some marketers would send a guide out with the first two steps of a four step method to dropping weight. But not you! No! You’re going to give a complete method that will really start to change scale readouts. Your email series is actually going to be useful (what a concept!).

You’ll be building trust, and, though it’s counterintuitive, customers will be more likely to make a purchase of a weight loss system from you after you’ve already given them something that produces results. What you’re selling can help them build on the progress they’ve already seen. Obviously, this can apply to any niche!

Alright, that’s it for the time being – see you all in part two.

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How to Get Your Emails Opened

Email marketing is still as relevant today as it was 10 year ago, but, like most things, approaches have had to be evolved in order to remain effective. No place is this more true that with opening rates, in which marketers evaluate how often their email communications are opened and read.

Every email you send that doesn’t get read is a missed opportunity, and subject line tricks and formulas that may have worked a few years ago might not carry the same weight today. Much of this is due to the problem of volume inundation. The average email account today is spammed with anywhere between tens and hundreds of junk communications per day, on top of a varying volume of legitimate/wanted ones.

Along with this inundation, comes the fact that people have become desensitized to sensational headlines. Things that may have piqued interest in 2010 now just scream “scam!” or “yeah right, I don’t believe THAT!” to the average consumer.

What all of this means, in a nutshell, is that you’ve got to get creative in order to get opens these days. At the very least, you’ll need to invest in some longterm strategic thinking.

In fact, your plan for improving open rates should be occurring long before an actual email is sent or a subject line is read. The largest factor in any open is going to be the sender, so you need to make sure you have established trust with whoever you are mailing.

One of the first steps to this, and something I cannot stress enough, is using confirmed – also called “double” opt in. It forces people to see your name twice, and gets the recognition process started. The people you lose because they couldn’t be bothered to confirm their subscription were probably not great prospects to begin with.

Next, make your opt-in incentive excellent. I mean award-winning. Make it actually useful and give them something they’re not finding somewhere else. Most marketers in any given niche are giving away half-solutions or useless “5 steps” PDF’s – be the one person in your area who isn’t.

Next, and this is probably a step where the most dropoff in open rates occurs despite not getting much attention, is that you ensure that the quality of your email followups can compete with that of your first email/incentive. Especially your second and third email, really overdeliver and give people information they can’t live without. Really prove you’ve done your homework and have the answers they’re looking for.

I cannot stress this enough. People get hung up on writing the perfect subject line when the reality is that you could have the worst headlines in the game and still pull off stellar open rates if you’re a trusted sender whose advice is valued. By the same token, you could find your traditionally excellent subject line methods scoring low on open percentage because no one remembers who you are or thought that it became too obvious early on that you were more interested in selling to them than helping them.

Once you have this trust established, feel free to go crazy with your subject line split testing, but know that this step – the one email marketers spend probably the most time on – is insignificant in the grand scheme of things.

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Copywriting Toolbox: The ‘Foot in the Door’ Technique

Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help grow your business at the fastest rate possible, but this kind of management role isn’t always feasible if you aren’t entering into your entrepreneurship journey with some startup capital.

Oftentimes, you’ll have to make something work all on your own, and copywriting is no different. There’s a reason that there’s an entire industry dedicated to having someone else write your web copy, sales letters, email series, and more – but that doesn’t mean you can’t do a bang-up job yourself with a little bit of know-how. Today, we’re going to go over the “foot in the door” copywriting technique; it’s a classic copywriting move that can help you to increase responsiveness by easing into your propositions (purchases, sign ups, referrals, or whatever constitutes a successful conversion for your business).

The foot in the door principle is based upon the fact that people are naturally resistant to taking large steps out of the blue. This is, for example, why telephone salespeople have to work through such a large volume of number registries to keep sales at an acceptable level. That said, this resistance tends to lessen when the ‘ask’ becomes less and less of a hassle or monetary obligation for someone. Obviously, you would be more likely to try a new type of shampoo if it cost $5 per bottle than if it were $15.

Those studying (anecdotally) copywriting psychology posited that perhaps these smaller actions could be used to build trust, and thus, over time, increase the chances that someone would agree to a larger ask. As luck would have it, for you, they were right.

The first time I learned of the technique, it was written something like this: If someone came to your door and asked you to put a large political yard sign out endorsing a certain candidate, you would likely be resistant (even if it came from a party you identified with). But let’s say, instead, campaigners ask you to take just an “I support [candidate name]!” button. You’ll never wear it, but the ask is small and you agree; there doesn’t seem to be any harm in doing so. Let’s say that a week or two later, the same people come by and this time they are asking about the yard sign. You may have said no before, but you already agreed with them once, and the button spurred you into doing a bit of research on the candidate, and now maybe you’re more open to a public endorsement. Without a doubt, the second strategy will end up with more lawn signs in more yards.

No matter what your business is, you can use this same technique. In your own business, think of how you can get someone to agree to something small before you ask them for something big. In sales letters, you’ll notice that copywriters often pose questions with seemingly obvious answers.

“Do you want to cure your acne this week?”

“Do you agree that acne creates an unattractive, juvenile appearance?”

The purpose of these questions is to bait readers into mentally agreeing and nodding along; if they’ve already agreed with you on one thing, they’re more likely to agree with you on the next thing as well. In your own businesses, think about how you can use this technique to ‘soften’ any ask you have – you might just be surprised at how dramatically conversion rates change when correctly implementing it.

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3 Reasons Your Social Media Presence Sucks

Social media has been hailed time and time again as the new (which is a bit out of date now, really) big player in marketing and brand engagement. Then again, the reality of the situation has shown that the vast majority of brands, individuals, and even social media managers don’t actually find themselves successful in cultivating a large following. If you’ve ever wondered why that is, here are a few mistakes that keep marketers from ever reaching their maximum potential.

 

1) Not being a creator.

The people who have the biggest social media followings on the planet, or even just within whatever niche(s) you find yourself marketing, are people who create something. Their tweets, posts, and pictures carry weight because they’ve got something solid to back them up. Too often, people as for “follows” and other social media engagement without giving anyone a good reason to actually do so. If you’re begging people to retweet your link, you sure as heck better have something on the other end that delivers true value if you want those who get curious enough to continue to engaging with you.

 

2) Mistaking social media for a one-way channel of communication.

In other instances, I’ve actually seen it be the case that someone had great content on their blog, but wasn’t having much luck getting people to engage on social platforms. One of the reasons this happens is that people assume importance too early. It’s like any kind of marketing that isn’t in its infancy anymore: You don’t get widespread recognition just for “doing it,” or even doing it well, because the market is too saturated.

So, how do you stand out? You start talking with people, and not just at them. Make sure that you are giving out what you’re asking for be engaging with others you find interesting, asking them questions, and commenting on their content. Real comments, not the “wow, great read!” variety. Some of the biggest names in social media still take time throughout the day to respond to people messaging and asking them for advice.

 

3) Automating.

Gary Vaynerchuk, who has a mind that’s built up companies based almost exclusively on social media expertise, has an interesting stance on automation; it’s a stance you can learn from. First of all many people get caught up in automating their social media endeavors far too early. In a sense, they haven’t really maxed out their time, they don’t really need to back away from active engagement, they’re just lazy. Or maybe they’re just putting the cart before the horse. Automation isn’t inherently bad, but it is when you try and hide the fact that you’re doing it. Another way of putting this is that it’s fine to automate simple tasks that don’t involve direct customer interaction, but you shouldn’t fake interaction. Customers know that the mass email you sent out wasn’t personally directed to them just because their name is in it. They know that your auto-following them back on twitter wasn’t out of genuine interest. Don’t be fake, people will see through it.

While social media isn’t intensely complicated, it’s also not hard to end up doing it wrong. Make the time to strategize and account for factors like these before you actually touch your fingers to your keyboard… or your phone… or your tablet… you get the idea.

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The 2 Social Media Sites That You Aren’t Taking Advantage of In Your Business

Social media apps and sites popup with alarming frequency. Also alarming, is the rate at which these platforms seem to overtake each other in traffic and popularity. While you can’t go wrong growing your influence at the top of the food chain where a couple of massive entities still dominate, you can sure as heck get innovative and ride the wave on newer trends to quickly become a standout resource for potential followers. With that in mind, here are a couple of platforms most marketers aren’t taking adequate advantage of.

Pinterest – Pinterest is the iceberg of social media platforms: Unless you’ve spent some time exploring, it might seem like not that much is going on over there, but you’d be dead wrong. When measured in monthly unique visitors, Pinterest is actually the 4th most visited social network on the English-speaking planet; it trails only Facebook, Twitter, and LinkedIn. Yep, it even beats out heavyweights like Tumblr and Instagram.

The nature of Pinterest, which is all about quickly sharing images, whether original or curated, makes it such a great opportunity for brands. On Pinterest, “boards” can be created within a theme, so a board may consist of “nature scenes,” for example. Your business can take advantage of this unique tagging system, no matter what niche you’re in, and grant itself massive exposure. Let’s say you were working with an offline client who was a construction contractor, for example. You could create an account for them and start adding images of their stellar work to boards on houses, architecture, even remodeling. And, yes, those all exist.

With unique monthly hits in the hundreds of millions per month, don’t pass up on this opportunity to turn your brand, site, or niche expertise into a visual, sharable commodity.

Periscope – “Peri-what?!” you might say (especially if you’re not on the cutting edge of social media already). Periscope is a new app that allows individuals to livestream what their phone camera is seeing to the internet. In turn, users can follow their stream and comment and chat in real time. The concept of livestreaming is years old, but Periscope seem to have finally been able to popularize it on mobile. Since that’s where most people are spending their time these days anyways, it’s started to really take off.

The whole point of Periscope is to teleport users to another location, lifestyle, or adventure. Savvy social media marketers have taken to announcing that the most interesting parts of their day will be streamed – and you’d be surprised at what really seems to hit home for people! Make a live Q&A session happen during your lunch break, show off your daily work ritual that really gets you in the zone. Even if the majority of your day involves sitting at a computer, you can find a way to deliver some livestreamed value to people out there who are in the same boat or who are trying to follow in your footsteps.

Of course, these are far from the only social hangouts you should be working on, but they’re good places to start. Depending on the needs and demographics of your niche, you may also find certain platforms make a lot more sense for content presentation, so don’t be afraid to deviate when it makes sense.

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Redeveloping the Headline – How to Generate and Narrow Down Headline Ideas

Ever wondered how professional copywriters, ad agency creatives, and online marketers arrive at killer headlines that draw readers in and have them pulling out their wallets like nobody’s business? Wonder no more, because today, we’ll be taking a look at exactly how many of those headlines come to be.

The Process

One of the things that too many people don’t understand about headline writing is that it is a process. Just like anything else worth doing for your business, proper headline writing takes up time and concerted effort. The misconception that time spent on headlines should be relatively smaller compared to, say, the time spent to write a sales letter, is probably rooted in the fact that the final product where headlines are concerned is fairly small.

A small final product doesn’t mean a small effort, however. The next time you’re writing a headline for your email, sales letter, or even just your next blog post, try this:

Sit and write 25 to 50 headlines. Don’t stop until you’re there. How do you come up with so many ideas? Go bigger than you think you can, go more ridiculous than you think you can. In this initial phase, we’re too often already wearing blinders and filtering out ideas that could be developed later on if we gave them a chance.

Even if any idea seems too risque, “out there,” or bold, jot it down to get the juices flowing. A big mistake many people make when trying to write their own headline copy is that they don’t actually write ideas down unless they think they’re “good enough.” Most people aren’t able to visualize in our heads as well as we can do on a piece of paper, and you’re doing yourself a disservice by not letting the process take its course out in the open.

Once you’ve got your ideas on paper, go through the list one by one and ask yourself if there are other directions you can go with it (variations, slight changes, etc.), or if the idea just wasn’t up to snuff and needs to be eliminated. In this stage, you’ll drop out the weaklings while simultaneously developing your stronger ideas.

When working on variations and trying to pick out your top contenders, here are a couple of things to keep in mind:

– People generally buy on emotion: things like love & acceptance, the want for wealth and popularity, etc. are almost always elements of a successful headline. Don’t hesitate to push a bit with your headline, oftentimes a (not-too-misleading) shock means that people will stop and read.

– The age-old trick about including numbers of tips, tricks, and steps into a headline holds true. People like things that sound logical, specific, and easy, so “3 easy steps to eliminating acne at home” is likely to perform better than “Here’s how to eliminate acne at home!”

Finally, your overall champion of a headline, once you’ve narrowed it down to 2-5, will probably not be able to be determined by intuition alone, especially not without experience, so get ready to split test, split test some more, and then split test again.

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Why You Might Want To Pay Attention To Podcasting Again

Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this newsletter, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now. So no one would have known that they would have just soared back into popularity, but, by gosh, they absolutely have.

Of course, the time to develop the medium and for listeners/viewers to grow their expectations means that anyone who wants to standout these days is going to need to try a little harder in order to make a splash. Let’s take a look at how you can turn your personal brand(s) into the splashiest of podcast.

First things first, dig into something that you can really dominate. What are you so passionate and knowledgeable about that you’ll be able to put in more hours each day than anyone else? What part of your business do you feel you have the strongest execution in and would be the most impressive for someone earlier on in their journey to learn about?

Once you’ve honed in on something you can do well, start thinking about how you could make it interesting. For most people, podcasts start out as a series of videos or recordings where they simply talk about what they know. As long as you’re personable and can pull that off with some enthusiasm, you’re ahead of the game. That said, once you get several episodes deep, even the most prolific thinkers might be at a loss as to what to say into the microphone.

Here, a great route to go down is the Q&A route. If you’ve built up a little subscriber base, ask them to tell you what they want to know, ask how you can help with the problems they’re facing, etc. Or you can go down the tutorial route. Or you can create themed episodes in which you do a giant fast paced knowledge-dump of everything you’ve got on a certain topic. Keep your show interesting at all costs; look at what else exists in your market, and make your content the obvious choice.

This revival is also very much about the use of diverse media. In the early days, podcasts were often audio-based and lived in itunes, embedded in webpages, or even on platforms like Soundcloud and the like. Now, many podcasts come in video form – it’s not a necessity, but it does give you broader options for presenting your show. Even if you stick to audio format, take advantage of promotional graphics and logos to pique interest for your podcast.

Become memorable through the use of a catchy intro or jingle. Don’t make music? Don’t write jingles? No problem, just grab a freelancer – old standbys like fiverr, odesk, and freelancer are alright to start, but with a bit of searching you can find specialists ready to spice up your show intro without breaking the bank. There’s a reason advertisements have had jingles for decades: They get stuck in your head, and, along with them, comes brand recall.

Finally, assure good audio (and video, if applicable) quality. Don’t worry, you can do this on a budget. For most audio podcasts, you can achieve a professional sounding setup for less than $100. Grab a quality USB mic (the ‘Snowball’ and other iterations by Blue are really excellent). Once you’ve got your recording, learn a bit about how to make your voice sound nice and rich using a free program like Audacity. When you launch your podcast, try to have several episodes already recorded so that listeners will be hooked from day one.

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SEO Doesn’t Look Like It Did Last Year

A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As recently as a couple years ago, “link building” was hailed as SEO king, and link building networks found themselves in high demand.

Too often, the trend of providing SEO work became about ‘tricking’ the search engines, particularly Google. Funny, since what search engine companies have always wanted hasn’t really changed in two decades: Google and its competitors simply want to provide the best, most relevant search experience for their users. This is what keeps searchers coming back for more. Over time, they’ve perfected their search algorithms to better achieve this goal by excluding results which try to game the system.

Professional SEO outfits know this, and have for some time. More and more, working in SEO means becoming proficient in a larger number of tasks than ever before in order to guarantee Google’s good graces.

First of all, if you want to be working in SEO in 2015, you’d better know how to write and prepare some great content. More and more now, SEO positions look for someone who can create the actual content that will help to populate, update, and keep their web properties valuable. This means that being able to write blog posts, scripts videos, create images in Photoshop, and more should be in your CV’s skill list. Let’s face it, SEO now is an aggregate of other tasks and companies aren’t looking to pay four different salaries to have them accomplished when one ambitious employee with a bit of know-how can make it happen.

You also need to be a strong team leader. This is truer if you’re working in a brick and mortar company than if you’re doing SEO for your own blog, but it’s still relevant to enterprises of any size. A large part of an SEO expert’s job is educating others. Because content creation, social engagement, and more all tie into SEO these days, it’s important than anyone and everyone on a team have a basic working knowledge of what SEO is and how you seek to achieve it. In a sense, your job is to help instill SEO into workplace culture so that employees are keeping search engine impact in mind when they work on their own projects. Even if you’re a solo marketer working from home, instilling SEO smarts in any freelancers you hire or business partners you might be taking on can be invaluable.

In the old days it seemed to be that everyone was preaching the “building” of links, when what they should have been on about was the “attraction” of them. Now, more people are catching on, and so should you. Create content that is so good it has to be shared, and make good use of social channels. Your goal should be to attract links from other people who want to repost and talk about your content – what was once limited to syndication is now expanded into the entire arena of social media.

And finally, always keep your eyes peeled for the next trend – the most successful SEO’ers don’t chase waves after they crest, they ride them as they form.

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5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

You can increase traffic to your website in one of two ways. The first is to improve your page rankings on the search engine results for your keywords. The second is to improve your click-through-rate (CTR).

Most Internet marketers focus on the first approach. But improving CTR can provide you with huge results, especially since it’s so easy to do.

Over the years, I’ve discovered dozens of effective ways to increase CTR, some of which yield better results than others. Here are the seven that are easy and provide huge results very quickly:

 

1. Copy Off Other People

While this technique may have been frowned upon in high school, it should be standard operating procedure for successful internet marketers.

A lot of online marketers are allergic to the idea of paying for traffic. But that doesn’t mean that you don’t have anything to learn from the people who do buy paid ads.

The truth is that people who pay for traffic spend a lot of time and money testing their ads to make sure they get the optimal results. The result is ads that already are fully optimized.

All you need to do is swoop in and steal their optimized copy and use it as your own.

In fact, because Google Ads are limited to the number of characters they can contain, it’s a safe bet that the keywords paid marketers include are the ones that perform best and get the most conversions.

 

2. Copy from Non-Paying Competitors

As long as you are stealing your competitors’ best ideas, why stop there? You also can take the copy from the most successful competitors who use organic SEO strategies.

Look to see which keywords and phrases they are using. What benefits or features do they highlight? Then take them for your own and use them within your copy.

This isn’t stealing. It’s known as “not reinventing the wheel”.

 

3. Tickle Your Customer’s Curiosity

Curiosity may have killed the cat, but it also caused billions of web users to click through on links because they were dying to find out what happened next.

In fact, this is a strategy you see all the time on social media sites such as Facebook. Marketers will post something like, “A Woman in Texas Stopped to Give a Dollar to a Homeless Man on the Street. You’ll Never Guess What Happened Next … Wow!”

This may be an overused trope, but it’s overused because it works like magic. Try other clickbait phrases in your meta descriptions like this to exploit people natural curiosity. Other phrases include:

– “Find Out How …”

– “What You Do If … “

– “Discover the Amazing Way …”

– “Have You Ever Wondered What Would Happen If …”

 

4. ‘Features Tell, but Benefits Sell …’

This is a phrase that is as old as advertising itself. People aren’t interested in the facts and statistics about what they are buying. What they really want to know is what it can do to make their life better. Explain that and you can sell practically anything to anybody.

Start your ads with benefits. Features like how much something weighs, how big it is, how long it lasts, and so on, should only be included if they drive the story you are trying to tell. If they don’t, leave them out.

In your meta descriptions, include benefits phrases like “Make More Money by …” or “Lose Weight and Feel Great with …”

 

5. People Love Numbers

Getting clicks is easier when you use numbers in your meta descriptions. That’s because people believe something is more factual if you qualify it with real number.

For example, which would you be more likely to click on?:

– Learn How to Improve Your Click-Through Rate

– 5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

Considering you already are reading this, I think you just answered the question!